You've heard it at the IACP conference and notable publications such as PoliceOne why you should be on social media. Now get the advanced skills to do social media from some of the industry's leading social media managers.
It's time to start thinking about what you're going to post for the holiday season. As social media managers for law enforcement agencies, we know we are fighting the algorithms of the various social ...
There's more to Twitter than just the Tweet. In this article, we will look at Retweets, Quote Tweets and Direct Messages.The RetweetYou might notice a tweet in your newsfeed that has a user's handle n...
When you're new to social media, composing a message on one of the most popular social media platforms can be somewhat intimidating. This article will help newcomers compose a tweet, and offer some in...
"Social media provides a way for law enforcement to communicate directly to the communities they serve."
"Social media platforms, methods of delivery, and consumer use are in a constant state of change and evolution. In order to maximize engagement, our agencies need to follow trends and smartly modify their messaging without jumping on every bandwagon. With Mike's knowledge and passion for law enforcement social media, he sifts through the noise and passes along current best practice to you through his classes. Mike will give you relevant, tested methods and platforms from which to propel your agency's presence and influence within your community and beyond. I highly recommend his classes!"
Tom Leveque Arcadia Police Department
"This class provides a blueprint for departments that are apprehensive about entering the social media world. Taught by experienced L.E. professionals, who show how successful private sector strategies can be used by a department to showcase their personnel and provide critical information to the community. This is a must for command staff members with concerns about using social media in their organization."
Captain Louie Lopez Montebello Police Department
“I’m pretty knowledgeable about social media and did not think I would take much away from this class…was I wrong!! Fantastic class! Up to the minute social media trends that we can use right now. Highly recommend this class to social media team members, managers, command staff and council members.”
Corporal Shauna Celello Glendora Police Department
"Social media is an extremely powerful tool for today's law enforcement professional. I have seen first hand how a Facebook post can lead to the arrest of a homicide suspect. I have also seen how social media can help foster a strong and positive relationship between residents and a police department. The tool has become extremely useful for our agency in all aspects of policing - from investigation to civic engagement. This class has helped me bring new and fresh ideas to our engagement efforts. The class was not for those just getting set up, although they too would find it helpful, it was really geared to those already doing great things but wanting to take it to the next level.”
Ashley Bautista Ventura Police Department
"Every time I leave a law enforcement social media workshop I feel encouraged to go back and manage my professional social media accounts better. The instructors really know what they’re talking about and give great tips on how to better serve the public using social media.”
One of the interesting things I’ve discovered about social media in the nearly seven years I’ve worked in the law enforcement world is how each platform is completely different from one another in ter...
In this episode, Marc and Mike discuss some tricks for using photos and videos in your posts on Facebook. You'll get greater reach and engagement when you follow what they suggest.Many of us in the la...