Joanne Sweeney-Burke - Author

I will submit blog posts specifically challenging, supporting and strategizing for law enforcement and social media in the digital age. With more mobile phones than people in the world it is imperative that law enforcement agencies take to the online beat with proficiency and knowledge.
Joanne Sweeney-Burke

How To Nurture Your LESM Community

How To Nurture Your LESM Community
It’s not enough simply to be on social media as a law enforcement agency. It’s vital that you engage with your followers. So once you have figured out how to use the various platforms it’s time to concentrate on nurturing your community. I have developed the 5 C’s approach to nurturing a law enforcement social media community, which I’m sharing here for the first time. If you are a law enforcement...
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© Copyright 2016 Joanne Sweeney-Burke and LawEnforcement.Social

Joanne Sweeney-Burke

5 Content Marketing Tips For Law Enforcement

5 Content Marketing Tips For Law Enforcement
Stories make the social web go round. Did you know that the human brain is wired to remember stories? In fact we are 22 times more likely to remember a story than facts and figures alone, that’s according to Stanford University Professor, Jennifer Aker. Without digital stories (otherwise known as content) we wouldn’t have engagement, interaction or conversation. Therefore, a robust content marketi...
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Joanne Sweeney-Burke

A Law Enforcement Social Media Audit

A Law Enforcement Social Media Audit
Social media allows two-way conversations over multiple platforms. It connects like-minded people and entertains us with news, views and happenings from right across the world. It’s instant, it allows us to follow the lives of others as it happens, it keeps us in touch with the brands and the people that matter to us, the causes we are interested in, and it’s absolutely free! We now live in an age...
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Joanne Sweeney-Burke

How To Launch Your Law Enforcement Twitter Hashtag

How To Launch Your Law Enforcement Twitter Hashtag
Hashtags are the holy grail of Twitter. Developed initially by Twitter users to filter conversations, they are now used strategically to build an online community and generate online PR. So how can law enforcement agencies use the hashtag to raise awareness and how do you get it to trend? Well I hope to answer those questions in this blog post. Don’t forget to follow the #LESM hashtag for all thin...
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