Video used in social media is different from video produced for other platforms. A social media manager is dealing with the peculiarities of each social media platform, in terms of audience, video characteristics and timing. Some platforms will auto play the video as you view them in your time line, while other platforms will send you over to the video's hosting service to be played outside of the platform. Twitter allows 30 seconds of video while Instagram allows 18 seconds.
Knowing that time is valuable when speaking of law enforcement social media managers, we've sought out the help of leading video blogger, or vlogger, Amy Schmittauer. Amy is, simply put, the "go to woman" when it comes to creating great video for the web.
What You'll Learn
We're going to discuss with Amy how law enforcement social media managers can capitalize on the use of video for their messaging, as well as cover these topics:
- What's the ideal amount of time for a video or PSA?
- What are the top mistakes made when making a video?
- What do video makers need to understand about social media video?
- What's the winning format for a video on social media. Is it intro scenes, title, then body? Or is it title frame, then the video?
- What about making mistakes? Is free-form better than rehearsed or scripted video?
- Where is the video revolution going? What's on the horizon?
Introducing Savvy Sexy Social
Amy Schmittauer is the founder and face of Savvy Sexy Social, an online show helping rising stars and think-big brands embrace their amazing personality and share it with the world.
Amy writes, hosts and produces the show, which airs 3 days a week and has an archive of more than 500 episodes. Impacting businesses in almost every country in the world, these advocates have helped Savvy Sexy Social amass more than 2 million YouTube views, giving her a portfolio of work on the platform totaling over 10 million views.
Amy’s strategies have led to her career as an internationally acclaimed public speaker, voted #1 Best Speaker at Social Media Day San Diego in 2015 and with high marks at events such as Tropical Think Tank, Hubspot’s Inbound and Social Media Marketing World.
If you would like to know more about Amy, you can connect with her at:
Meet Amy Schmittauer
Fan of The Week
In keeping with the good will of social media and to show our appreciation for our fans and followers, we thought we would try something new! Each week, we'll give a small shout out to a fan and their business ventures, and we'll have them on the show for a couple minutes to personally thank them. With that being said...
Christine Stolpe, CPP, is a Certified Payroll Professional with a passion for social media. As the President of the local chapter of the American Payroll Association (APA) and the Chairperson of the APA's Social Networking Committee, Christine emerges herself in learning about social media outlets and how they can be utilized to further the cause of the APA and payroll professionals around the globe.
Her day job is as a Payroll Manager for an up and coming video streaming technology company in the Silicon Valley. Christine is also consulting for a start-up company that will be going live with free payroll processing services in January 2016 (visagepayroll.com).
Christine follows LawEnforcement.Social on our Blab channel and is a strong supporter of the men and women in blue. Thank you, Christine!
Follow Christine on Twitter @ChristineSS1987