Mike Bires

Facebook Page Tactic: Live News Release

Facebook_Live
One thing is for sure about the people who use social media and follow your department's Facebook page; They don't have the "social time" to read news releases which are written for the news media. Too many times, we see departments still writing their news releases in a manner for the newsroom editor, and not for the public. People want real, auth...
Continue reading
  742 Hits
Mike Bires

Setting Your Style on Instagram

Setting Your Style on Instagram
In our last Instagram For Government class, we discussed setting a style for your Instagram page. What is "setting a style" on Instagram? When visitors come to your page, you want there to be a response of "oh, cool," "wow," or "I like that." It primarily has to do with appealing aesthetics, just like almost everything on Instagram. From The Top ‚Äč ...
Continue reading
  453 Hits
Mike Bires

Get Them To Swipe: Engaging With Instagram Galleries

Girl using mobile phone
If you don't already know this, you can add up to ten photos and videos to an Instagram post. This is great for events or incidents in which you wish to share multiple videos or photos, but don't want your feed to become overloaded with that particular incident. Law enforcement social media managers will find the Instagram gallery feature usef...
Continue reading
  344 Hits
Mike Bires

10 Holiday Content Tips For Law Enforcement Social Media

10 Holiday Content Tips For Law Enforcement Social Media
It's time to start thinking about what you're going to post for the holiday season. As social media managers for law enforcement agencies, we know we are fighting the algorithms of the various social media platforms to get our message heard above the willing-to-pay large retailers and other businesses. Companies and retailers are spending plenty of...
Continue reading

Copyright

© 2016 LawEnforcement.Social

  3482 Hits
Mike Bires

Types of Twitter Messages

Types of Twitter Messages
There's more to Twitter than just the Tweet. In this article, we will look at Retweets, Quote Tweets and Direct Messages. The Retweet You might notice a tweet in your newsfeed that has a user's handle next to the word "Retweeted." What this means is a person you are following decided to share a tweet with their followers. Although there's no hard r...
Continue reading

Copyright

© 2016 LawEnforcement.Social

  2034 Hits
Mike Bires

How To Send A Tweet

How To Send A Tweet
When you're new to social media, composing a message on one of the most popular social media platforms can be somewhat intimidating. This article will help newcomers compose a tweet, and offer some insight to new features for the veteran social media user. In law enforcement social media, or "LESM," every agency that I'm aware of uses Twitter as a ...
Continue reading

Copyright

© 2016 LawEnforcement.Social

  2079 Hits