The Law Enforcement Social Media Blog

The authoritative resource for news and information about law enforcement social media. From Facebook and Twitter to YouTube and Nixle, we discuss social media and its use as the ultimate community policing tool.

Mike Bires is the founder of LawEnforcement.Social. He is a regular contributor to the blog and is the host of The Law Enforcement Social Media Podcast, available on iTunes and Google Play.

Facebook Live, Are You Doing It?

With the rise of the recent “Facebook Apocalypse” affecting the algorithm that allowed Facebook Business Pages to remain relevant, businesses are scrambling. Businesses, including government entities such as police, fire, and local government are trying to figure out what they need to do to remain relevant in the Facebook Newsfeed. In our recent Facebook Update class, we talked about a few tactics...
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Facebook Page Tactic: Live News Release

One thing is for sure about the people who use social media and follow your department's Facebook page; They don't have the "social time" to read news releases which are written for the news media. Too many times, we see departments still writing their news releases in a manner for the newsroom editor, and not for the public. People want real, auth...
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Latest Instagram Updates For Increased Engagement

In this episode of the Law Enforcement Social podcast, the hosts are discussing the importance of being fluid with social media and staying on top of software updates to optimize the reach to your audience. Different social media platforms have different audiences and purposes; Mike, Marc, and Tamrin fill us in on how they utilize each outlet to op...
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Twitter's 280 Characters & Emergency Management

​ You can now tweet 280 characters rather than 140 on Twitter. Twitter claims they first tested this in September of this year, " so every person around the world could express themselves easily in a Tweet." Personally, I think Twitter is trying to stay in the game with the other social media platforms that are often adding new features monthly and...
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Setting Your Style on Instagram

In our last Instagram For Government class, we discussed setting a style for your Instagram page. What is "setting a style" on Instagram? When visitors come to your page, you want there to be a response of "oh, cool," "wow," or "I like that." It primarily has to do with appealing aesthetics, just like almost everything on Instagram. From The Top ​ ...
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Get Them To Swipe: Engaging With Instagram Galleries

If you don't already know this, you can add up to ten photos and videos to an Instagram post. This is great for events or incidents in which you wish to share multiple videos or photos, but don't want your feed to become overloaded with that particular incident. Law enforcement social media managers will find the Instagram gallery feature usef...
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