The Law Enforcement Social Media Blog

The authoritative resource for news and information about law enforcement social media. From Facebook and Twitter to YouTube and Nixle, we discuss social media and its use as the ultimate community policing tool.

With This One Rule, Law Enforcement Social Media Managers Can Increase Engagement in 2019

increasing_engagement_in_2019
When we look at our friends and family members' social media pages, we see what's going on in their lives. From what they're eating and where they're going to their personal triumphs and tragedies, it's all laid out on their timeline. When it comes to how a police agency uses social media, there has to be a mind-shift. We have to think of these pag...
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Are You a Social Media Master?

Social Media Master
Regardless if you are going to use social media as a person, or a department, you are required to do it right. Notice I wrote "required" as opposed to "you should." The reason why I wrote it that way is that I have seen too many people who think they know what they're doing on social media, only to screw it up, and then not realize the significance...
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Who Wants More Engagement?

Who Wants More Engagement
One of the top things our social media training attendees want is tips on how to get MORE ENGAGEMENT on their platforms. First things first, you can't expect to have more engagement (and subsequent reach) if: ​Your content is poor quality (photo, graphic, caption) You don't engage with others You don't post content in a way that incites a reaction ...
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Snapchat Series: Getting Started for Law Enforcement

Snapchat Series: Getting Started for Law Enforcement
In this episode of the Law Enforcement Social Media Podcast, Mike and I talk about how to get started with Snapchat with your agency.    Snapchat For Law Enforcement    What's the latest? 100 mill daily users 60% users contributing daily content  9000 snaps per second Daily video views 10 billion 73% are millennials 77% are college students  Value $16 billion Why do w...
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How To Nurture Your LESM Community

How To Nurture Your LESM Community
It’s not enough simply to be on social media as a law enforcement agency. It’s vital that you engage with your followers. So once you have figured out how to use the various platforms it’s time to concentrate on nurturing your community. I have developed the 5 C’s approach to nurturing a law enforcement social media community, which I’m sharing here for the first time. If you are a law enforcement...
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© Copyright 2016 Joanne Sweeney-Burke and LawEnforcement.Social

Content Calendar - May

Content Calendar - May
Wondering what to post for the month of May? Don't worry, we struggle with this all the time as well. Depending upon the activity level in your agency, you may be posting "call-produced" content (news releases, wanted flyers, action videos, or PSA's) frequently, or you might be struggling to figure out what to post so your presence doesn't look like you've gone on vacation. Here's some ideas for t...
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Copyright

© 2016 LawEnforcement.Social and Mike Bires

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