The Law Enforcement Social Media Blog

The authoritative resource for news and information about law enforcement social media. From Facebook and Twitter to YouTube and Nixle, we discuss social media and its use as the ultimate community policing tool.

Who Wants More Engagement?

Who Wants More Engagement
One of the top things our social media training attendees want is tips on how to get MORE ENGAGEMENT on their platforms. First things first, you can't expect to have more engagement (and subsequent reach) if: ​Your content is poor quality (photo, graphic, caption) You don't engage with others You don't post content in a way that incites a reaction ...
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61 Hits

Instagram 2.0

IG-2.0
We taught our first Instagram class on November 16, 2017, at the Rancho Cucamonga Police Department. We saw the writing on the wall, at that point we started using Instagram a lot more and slowly started to stray from our daily interactions on Facebook and other platforms. We saw as Instagram continued to come out with new features It was a tremendous success. We provide a ton of great information...
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  1179 Hits
1179 Hits

Facebook Live, Are You Doing It?

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With the rise of the recent “Facebook Apocalypse” affecting the algorithm that allowed Facebook Business Pages to remain relevant, businesses are scrambling. Businesses, including government entities such as police, fire, and local government are trying to figure out what they need to do to remain relevant in the Facebook Newsfeed. In our recent Facebook Update class, we talked about a few tactics...
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  1058 Hits
1058 Hits

Latest Instagram Updates For Increased Engagement

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In this episode of the Law Enforcement Social podcast, the hosts are discussing the importance of being fluid with social media and staying on top of software updates to optimize the reach to your audience. Different social media platforms have different audiences and purposes; Mike, Marc, and Tamrin fill us in on how they utilize each outlet to op...
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  777 Hits
777 Hits

5 Common Instagram Mistakes

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 5 COMMON INSTAGRAM MISTAKES Instagram is my personal favorite social media platform and it is gaining significant popularity amongst government agencies. The latest stats show it has grown to over 800 million monthly active users and is beating out Facebook and Twitter as the preferred social media network of teens and young adults (you will ...
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  568 Hits
568 Hits

Instagram Tip: Using Location to Expand Reach

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If you aren't using locations in your Instagram posts and stories you should be! It's a quick and easy way to expand your reach, target your audience and create opportunities to connect and engage with the community. Here are three reasons why and how to do it: Geotag your location: Something so simple yet oftentimes forgotten. Doing this allows yo...
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  690 Hits
690 Hits
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