The Law Enforcement Social Media Blog

The authoritative resource for news and information about law enforcement social media. From Facebook and Twitter to YouTube and Nixle, we discuss social media and its use as the ultimate community policing tool.

Police Website Tip: Keeping Your Viewers Engaged

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There's scientific data to back up what I've been saying for the last year regarding the design of law enforcement websites and getting people actually to read them. You need to update your site or design it, for the thumb scroll. When I look at police department websites, they usually all have the same characteristics; they are from the same, out-...
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Are You a Social Media Master?

Social Media Master
Regardless if you are going to use social media as a person, or a department, you are required to do it right. Notice I wrote "required" as opposed to "you should." The reason why I wrote it that way is that I have seen too many people who think they know what they're doing on social media, only to screw it up, and then not realize the significance...
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Who Wants More Engagement?

Who Wants More Engagement
One of the top things our social media training attendees want is tips on how to get MORE ENGAGEMENT on their platforms. First things first, you can't expect to have more engagement (and subsequent reach) if: ​Your content is poor quality (photo, graphic, caption) You don't engage with others You don't post content in a way that incites a reaction ...
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Increasing Instagram Stories Engagement

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More engagement = more reach. That means the more people interact and engage on your stories, the more they (and others) will see your content in the future. Remember, the content that appears in the user's feed, stories and the  explore function is based on what Instagram thinks they want to see (algorithm). And when we talk about engaging an...
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Instagram 2.0

IG-2.0
We taught our first Instagram class on November 16, 2017, at the Rancho Cucamonga Police Department. We saw the writing on the wall, at that point we started using Instagram a lot more and slowly started to stray from our daily interactions on Facebook and other platforms. We saw as Instagram continued to come out with new features It was a tremendous success. We provide a ton of great information...
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Facebook Live, Are You Doing It?

FB-Live
With the rise of the recent “Facebook Apocalypse” affecting the algorithm that allowed Facebook Business Pages to remain relevant, businesses are scrambling. Businesses, including government entities such as police, fire, and local government are trying to figure out what they need to do to remain relevant in the Facebook Newsfeed. In our recent Facebook Update class, we talked about a few tactics...
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