The Law Enforcement Social Media Blog

The authoritative resource for news and information about law enforcement social media. From Facebook and Twitter to YouTube and Nixle, we discuss social media and its use as the ultimate community policing tool.

Your #LESM Social Media Strategy for 2018 - Episode 70

In this episode of the Law Enforcement Social podcast, Tim Burrows from The Police Podcast is joining us in the studio for a special crossover episode. Tim is a retired police officer, cyber safety expert, and a social media consultant for law enforcement. After his retirement, he has made it his focus to helping government and law enforcement to c...
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5 Common Instagram Mistakes

Instagram is my personal favorite social media platform and it is gaining significant popularity amongst government agencies. The latest stats show it has grown to over 800 million monthly active users and is beating out Facebook and Twitter as the preferred social media network of teens and young adults (you will hear why that is important to you ...
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Twitter's 280 Characters & Emergency Management

​ You can now tweet 280 characters rather than 140 on Twitter. Twitter claims they first tested this in September of this year, " so every person around the world could express themselves easily in a Tweet." Personally, I think Twitter is trying to stay in the game with the other social media platforms that are often adding new features monthly and...
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Setting Your Style on Instagram

Setting Your Style on Instagram
In our last Instagram For Government class, we discussed setting a style for your Instagram page. What is "setting a style" on Instagram? When visitors come to your page, you want there to be a response of "oh, cool," "wow," or "I like that." It primarily has to do with appealing aesthetics, just like almost everything on Instagram. From The Top ​ ...
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Instagram Tip: Using Location to Expand Reach

If you aren't using locations in your Instagram posts and stories you should be! It's a quick and easy way to expand your reach, target your audience and create opportunities to connect and engage with the community. Here are three reasons why and how to do it: Geotag your location: Something so simple yet oftentimes forgotten. Doing this allows yo...
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Get Them To Swipe: Engaging With Instagram Galleries

Girl using mobile phone
If you don't already know this, you can add up to ten photos and videos to an Instagram post. This is great for events or incidents in which you wish to share multiple videos or photos, but don't want your feed to become overloaded with that particular incident. Law enforcement social media managers will find the Instagram gallery feature usef...
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