The Law Enforcement Social Media Blog

The authoritative resource for news and information about law enforcement social media. From Facebook and Twitter to YouTube and Nixle, we discuss social media and its use as the ultimate community policing tool.

Tip: Finding Content To Publish For Your Police Department

Tip: Finding Content To Publish For Your Police Department

As law enforcement social media managers, fresh and relevant content on our social media platforms is paramount for engagement and harvesting of new followers.  This can be a daunting task if you don't know where to find the content you need.

Everyday Content

We have no problem getting content for social media when we are dealing with a live, fluid situation. From advising residents to stay inside their homes while patrol officers search the area for someone, to giving traffic directions to route commuters around a crash, content is fairly easy for us. But what about those slower than normal times?

It is our job to make sure our departments stay "popular" on social media. With today's competition, which literally boils down to "Who's putting out the most interesting stuff," we need to not only be publishing content, but publishing good content.

Content Searching

You can't be expected to create a blog article every time you need content. The next best thing you can do, is to locate content and share it on your social media platforms with your viewers. This is called content curation.

I use a few different sources for curating content, which I will share below. Just know, I am constantly searching for new sources, as I always want to share that which might not have already been shared in the social media world.

Feedly

This is a great tool which you can use for free at Feedly.com. Sign up for an account, and use the easy search functions to seek out the content you are looking to collect. Once you have collected one or several sources of news and information, Feedly will compile these sources into your account. Normally, you would have to visit each of these websites individually to get your news.

Content Gems

This is probably my favorite source for content, due to it's ease of use. Every morning, I get an email which gives me little snippets of news on social media, law enforcement, marketing, and more. I simply click on the link and it brings me right to the article. If I decide I want to use it, I simply schedule it using one of my management platforms, and I'm done!

You can find out more about ContentGems at ContentGems.com

A Word Of Caution

Make sure you don't just copy and paste the link into a social media post and send it on its way. At least skim over the article for a few reasons;

  • You don't want to get asked a question about the content and have no clue what the person is talking about.
  • You want to ensure you're not linking to a website or article which would make you or your agency look extremely bad.
  • This is an opportunity for you to learn something new as well!

If you have any questions about this topic, ask away! We all are in this learning process together.

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