The Law Enforcement Social Media Blog

The authoritative resource for news and information about law enforcement social media. From Facebook and Twitter to YouTube and Nixle, we discuss social media and its use as the ultimate community policing tool.

Increasing Instagram Stories Engagement


More engagement = more reach. That means the more people interact and engage on your stories, the more they (and others) will see your content in the future. Remember, the content that appears in user's feed, stories and explore function is based on what Instagram thinks they want to see (algorithm). And when we talk about engaging and interacting on Instagram Stories, we are talking about action beyond just watching; replying, sharing, swiping, and clicking.

Here are 3 easy ways to boost your Instagram stories engagement:

1. Ask a question: Use the sliding emoji scale, poll, or question stickers to ask questions or solicit questions from your audience.  Have fun with your questions and answer options to get more responses. You can ask something fun like, "who's excited for Taco Tuesday?" with a taco emoji scale. How about, "did you remember to change the batteries in your smoke detector?" with options the answer options being "duh" and "oops," as opposed to your mundane "yes" or "no" responses. Watch our video below to see how to do this.

2. ​Use tags, hashtags and geotags: You can connect with people that share your location and interests through the use of geotags and hashtags. This allows your stories to be seen by anyone who is searching your location and/or hashtag and increases your chances of being featured on the coveted explore page. Tagging is also a great way to allow others to share your posts on their stories for increased exposure.

3. Have them slide into the DM: Personal engagement through conversations is a great way to connect with your community. You can direct them to the direct messaging feature, or "DM" to get information or a link. Ask them to DM for the link to sign up for a program, send their email to get on a distribution list, or message any recruitment questions.

You can check out some examples of the three tips on our @ledotsocial Instagram highlights.

As you implement some of these tips, keep an eye on your viewer rate and be cautious of when and why it goes down so you can adjust and strategize. Some common things that impact viewer and engagement rates are the design of the post (poor quality, layout, and design) or doing too many posts (on a specific topic or in general).

How To Ask A Question On Stories 

Want Some Hands-on, Personal Training?

If you'd like more tips on how to grow your engagement, followers, and create content on Instagram, consider attending one of our upcoming social media training classes. The Instagram 2.0 Training is November 14, 2018, in Rancho Cucamonga, CA.