The Law Enforcement Social Media Blog

The authoritative resource for news and information about law enforcement social media. From Facebook and Twitter to YouTube and Nixle, we discuss social media and its use as the ultimate community policing tool.

Targeting Your Facebook Posts

Targeting Your Facebook Posts

Did you know you can target your Facebook posts to certain groups of people?

This feature is only available on business pages, so you can’t use it on your personal Facebook page. Most likely, if set up properly, your department's Facebook page is a business page.

Let’s say you want to post an article to be viewed only by people who live in your community? Or maybe you want to share some crime prevention tips typed out in Spanish, and targeted for your Spanish speaking followers. What about a sexual assault prevention class targeted to your followers who are women, ages 18 to 30? In fact, the list of targeting options you can select are:

  • Gender
  • Relationship Status
  • Educational Status
  • Age
  • Location
  • Language
  • Interests

There’s even a “Post End Date” option which automatically pulls the post down after a certain date. Very useful for time-sensitive items.

How To Set It Up

It’s easier than you think to get started, and it’s free.

  1. Click on the Settings tab at the top of your department’s Facebook page
  2. Under the General tab, you will see an option marked “Targeting and Privacy for Posts.”
  3. Click Edit
  4. Place a checkmark in the box next to “Allow targeting and privacy options when I create posts on my Page”

That's it, your page is now ready to use this feature.

Using Targeting

Now that you have it all set up, here’s how to use it:

  1. Click on the status update box and type a new post for your page
  2. You will notice a new icon on the bottom of the box, which looks like a rifle scope target. Click on this icon
  3. Click on the words “Select Targeting” under the words of your post
  4. Make one or more selections from the choices, and complete the required information

Click on Post

Keep in mind that targeting a post is going to limit your audience. Many social media managers want maximum exposure for their social media posts, while others may be okay with “drilling down” who they want to see their information.

Keep this in mind when deciding to use this feature. The Facebook targeting and privacy feature gives law enforcement one more tool to target their online audience. The choice is yours, and at least now you know how to use this feature.