The Law Enforcement Social Media Blog

The authoritative resource for news and information about law enforcement social media. From Facebook and Twitter to YouTube and Nixle, we discuss social media and its use as the ultimate community policing tool.
Get your weekly law enforcement social media fix on our podcasts!

Who Wants More Engagement?

Who Wants More Engagement
One of the top things our social media training attendees want is tips on how to get MORE ENGAGEMENT on their platforms. First things first, you can't expect to have more engagement (and subsequent reach) if: ​Your content is poor quality (photo, graphic, caption) You don't engage with others You don't post content in a way that incites a reaction ...
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  62 Hits
62 Hits

Facebook Live, Are You Doing It?

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With the rise of the recent “Facebook Apocalypse” affecting the algorithm that allowed Facebook Business Pages to remain relevant, businesses are scrambling. Businesses, including government entities such as police, fire, and local government are trying to figure out what they need to do to remain relevant in the Facebook Newsfeed. In our recent Facebook Update class, we talked about a few tactics...
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  1059 Hits
1059 Hits

Your #LESM Social Media Strategy for 2018 - Episode 70

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In this episode of the Law Enforcement Social podcast, Tim Burrows from The Police Podcast is joining us in the studio for a special crossover episode. Tim is a retired police officer, cyber safety expert, and a social media consultant for law enforcement. After his retirement, he has made it his focus to helping government and law enforcement to c...
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  644 Hits
644 Hits

Get Them To Swipe: Engaging With Instagram Galleries

Girl using mobile phone
If you don't already know this, you can add up to ten photos and videos to an Instagram post. This is great for events or incidents in which you wish to share multiple videos or photos, but don't want your feed to become overloaded with that particular incident. Law enforcement social media managers will find the Instagram gallery feature usef...
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  715 Hits
715 Hits

Facebook Photos and Videos

Facebook Photos and Videos
In this episode, Marc and Mike discuss some tricks for using photos and videos in your posts on Facebook. You'll get greater reach and engagement when you follow what they suggest. Many of us in the law enforcement profession do not have the luxury of paying to promote our content on Facebook. If you stay on top of the latest news and info in socia...
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  2267 Hits

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Facebook Live / National Night Out

Facebook Live / National Night Out
Marc and Mike come back after a brief time away from the microphones, and talk about the live stream video feature Facebook Live. We're crash test dummies... Marc's quote of the show In this episode, Mike and Marc discuss the trials and tribulations of live-stream video. Most people are using Facebook Live through their mobile devices. However, to ...
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  1636 Hits
1636 Hits
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