NOT A CONFERENCE OR A CLASS...
Our training goes beyond a conference or an orientation class. It's actual hands-on training aimed at making social media personnel proficient and effective at getting the agency's message out.
Haters and trolls are the nemeses of the PIO or social media manager. They wreak havoc with or without an agenda and can be the very reason why some agencies don't use social media. But that's okay because they actually do more benefit for you and your agency than themselves.
What about customer service? Does your agency provide good customer service on social media? If you were on the other side, would you be happy with the response you were given?
Since we're on the topic of dealing with unsavory individuals, what steps have you taken to lock down your Facebook presence? With the proliferation of the use of social media by law enforcement, fire, and government personnel, there is a potential for being searched and stalked by followers, fans, haters, and trolls.
This training will provide you with the skills and armament to win the battle and be known as both an agency and a PIO who takes the high-road and is untouchable.
WHY YOU NEED THIS TRAINING?
Public safety and government is the focus in the media at every opportunity. Few things grab people's attention as much as controversy, negative interactions, and traumatic or violent incidents. At the nexus of these topics, are government organizations who are left to deal with the aftermath.
Adding to this is the access to social media by the public, which has created the new "soapbox." What used to be an in-person visit to the police station to complain about an officer's actions, is now a recorded video of part of the incident shouted out to billions of people.
- Facebook Security Settings
- Facebook Messaging Settings and Use
- Standardized Responses and Unified Messaging
- How To Box with Haters
- Trolls Are Like Hit-and-Run Suspects
- Taking The High Road
- Improving Your Reach
- Customer Service Tips
Our training is restricted to law enforcement, fire, government, and association/union personnel. Other individuals and organizations may contact us for specialized training courses.
This training is being hosted by the La Verne Police Department.
LOCATION OF TRAINING
DATE/TIME OF TRAINING
January 11, 2018
8 am to 5 pm
Free parking is available. If you park in an area where a permit is required, you will be able to get a permit at the beginning of class for free.