Video has clearly taken the lead when it comes to social media engagement and is the preference of social media users. However, creating social media videos at a level which stands above the "noise," represents the agency well, and creates engagement can be a challenge.
From live-stream and short-story videos to PSA "info-graphic" style videos, there's much for PIOs, public safety, and government social media professionals to learn to maximize their reach. From creating a story to choosing the right microphones, your preparation is critical.
In addition to videos, being able to create "thumb-stopping" graphics and infographics is just as important. Being able to get an important message out in so few words can be a tricky task and one which shouldn't be overlooked.
With this training, we're going to teach you the advanced tips, tricks, and tools we use to produce polished, engaging and professional videos, graphics and more. We'll share with you where you need to be for 2018 in terms of social media. Our instructors are recognized by notable social media influentials as thought leaders, ambassadors of the profession, and disrupters of the normal policing communications.
- Equipment Orientation
- Story Concept And Desired Result
- Storyboard and Scene Considerations
- On-camera Interviewing Skills and Preparation
- Editing and Producing
- Creation of PSA Infographics
- Computer and Mobile Device Software and Applications
- Much more!
You will leave this training with the confidence and education to immediately start producing your department's social media videos using a mobile device and handful of trusted pieces of equipment. This class is tailored to the PIO or social media manager who doesn't have a large budget and a professional video production crew at their disposal.
LOCATION OF TRAINING
DATE/TIME OF TRAINING
January 25 & 26, 2018
8 am to 5 pm